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B2B Continuum Gaps podcast

Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them. While the B2B space has suffered over time from way too many bright shiny objects, I stand with those who are concerned that we are suffering from the deluge of content and the void of a meaningful understanding of what’s working and what’s not - which is also absolutely tied in to the challenges we have with the data. If you have any feedback, questions or topics you want me to cover I’m MaureenB2B on twitter and MaureenB2B@gmail.com
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B2B Continuum Gaps podcast
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Jul 28, 2015

In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them:

  • Middling Content: “Good enough is not good enough.”
  • Serious practitioners don’t have time for social. “Not true,” says Marshall.
  • Perception that the best Influencer Marketing is pay for play. “Such a disservice.” 

All links in the podcast can be found at maureenblandford.com/marshallkirkpatrick

May 7, 2015

It takes both courage and intellect to ID logical fallacies, and Mark Schaefer is the guy to do it in the Content space. All links in the podcast can be found at maureenblandford.com/markschaefer/

Mar 18, 2015

Carlos Hidalgo has been a voice of reason for long enough in B2B Sales & Marketing that he’s concerned we’re not making much progress against our most critical objectives. More on Carlos here: http://www.maureenblandford.com/carloshidalgo/

 

Feb 26, 2015

There are so many reasons to be fans of ITSMA, the world's leading research-based membership organization that helps B2B companies market and sell services and solutions more effectively. Important ITSMA links at maureenblandford.com/julieschwartz/

Feb 9, 2015

I've pressed on Avinash for several years to provide his perspective to the B2B space specifically. 

 

What I love about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers.  We all need great data, but more than that, we need to be able to spot bad research and understand how to work with the often unhealthy data we currently have access to. All the links Avinash mentions in this episode can be found at maureenblandford.com/avinash/

 

Jan 18, 2015

Augie description

Jan 18, 2015

An introduction to B2B Continuum Gaps podcast.B

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